01
Opportunity sizing
Sizing the market the product's central claim can reach, not the category it sits in. The output is a bottom-up number with the source of every input named.
Product Management & Strategy
I take a product idea from assertion to a funding decision. The work is for founders and operating teams holding a concept that nobody has yet costed. Afterwards the scope is either funded with named gates or killed with the evidence on file.
The output is a decision, not a deck: a funded scope with stage gates, or a killed one with the reasons written down.
I start with the claim the product must make true, then size the market that claim can reach rather than the category it sits in. From you I need the concept, any customer evidence and the cost ceiling you will not cross. The model that comes back names the three assumptions that move margin most, and the gate at which each gets tested.
The work stops at the funding decision. I hand over the model, the gate plan and the kill criteria; I do not run the build or the sales team. Regulatory filings and formal valuation go to specialists, and I name them before the engagement starts, not after the model is signed off.
- TYPICAL ENGAGEMENT
- 4 to 8 weeks, part-time.
- WHAT YOU GET
- Opportunity model, business case, gate plan
- WHEN TO CALL ME
- A concept has momentum and nobody has costed it.
- WHAT THIS IS NOT
- Not fundraising, valuation or running the sales function after launch.
01
What this capability covers
02
Product strategy
Choosing what the product will refuse to be, and what that refusal costs. The output is a one-page position every later decision can be tested against.
03
Roadmap & stage-gates
Sequencing the work so the riskiest assumption is tested first and cheapest. Each gate carries a pass threshold and a stop condition agreed before the money moves.
04
Go-to-market
Picking the first channel and the first thousand buyers, with the price each one implies. The output is a launch plan costed per unit sold, not per campaign.
05
Business modeling
Unit economics, breakeven and the sensitivity of margin to its three weakest inputs. Every figure is marked sourced, modelled or directional, so no assumption passes as a measurement.
06
Compliance & risk
Mapping the certifications, standards and claims rules the product must clear before sale. The output is a risk register with an owner, a cost and a date per line.
Related insights
NEXT STEP
The first conversation names the assumption most likely to kill the product.
It runs forty-five minutes, costs nothing, and ends with the test I would run first and what that test would cost.
